After a successful event lighting the Thames-side venues in London (and beyond) in red on August 11, followed by a global day of action on the 30th of September where over 2,300 venues around the world were lit in red…proving that even when there is no show..there IS a show… the next event is already taking place.
The Survival Tour. A 1500 km bike ride from Newcastle to London via major cities around England.
I sat down with Steve Reynolds from Loud Sound and Mark Ward of Proper Productions, two professionals at the very heart of the events industry and who are leading the Survival Tour to chat about the idea, the first couple days of riding and what the tour is hoping to achieve.
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