Kate Rockwell was Lori’s first client. They break down their process working together and how they both see the impact of social media theatre makers’ careers.
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Her Story is founded by Lori Wheat. After graduating with a major in Corporate Communications and a minor in music business, Lori spent six years working in artist management and public relations with artists such as Martina McBride, Kenny Chesney, Amy Grant, and Old Dominion. She then worked in public relations in Los Angeles with mainly Disney Stars as assistant executive before eventually gaining her own accounts, E!’s “WAGS” stars Natalie Halcro and Olivia Pierson. In 2018, Lori decided there was a serious gap in PR and brand partnership. Broadway actors have huge and loyal social media followings. Lori’s goal with Her Story is to get to know her clients interests so she can target ideal brands to partner them with. @HerStoryBranding
A graduate of Baldwin Wallace University, Kate Rockwell is currently bleaching out her brain cells in Mean Girls: the Musical, originating the role of pretty-but-dim Karen Smith, for which she earned a Helen Hayes nomination during their out of town tryout in Washington DC. Her previous Broadway credits include originating the role of Skylar in Bring It On: The Musical, Sherrie in Rock of Ages, Margot in Legally Blonde, and Hair. Some of her favorite regional credits include Mabel Normand in the world premiere of Hollywood at La Jolla Playhouse, Carrie Pipperidge in Carousel at Arena Stage (for which she received a Helen Hayes nomination), and Belle in Beauty and the Beast at The Muny. Her TV/Film credits include “High Maintenance,” “Deadbeat,” and Sex and the City:The Movie. @KateRockwellNYC
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