As a capstone to the interviews we’ve had with actors on social media, I wanted to get some broader perspective on social media trends in the Broadway space. That’s why I called my friend and colleague, Felicia Fitzpatrick. She is Director of Social Media and Creative Strategy of Playbill, a well as producer and host of her own very-fine podcast “Call and Response,” which explores the intersection of blackness and performing arts.
Felicia shared with me how she sees shows connecting with their fans, tactics that she sees as ineffective, as well as trends looking into the future. Here’s our conversation…
