As the theater comes back to life, marketing is going to be more important than ever before. But before we start advertising, there are things we need to do first: ask our audience how they’re feeling about returning, what’s on their minds about the return of theater, what type of theater they are in the mood to see, etc.
Referenced in this episode:
- Learn More about TheaterMakers Studio: www.thetheatermakersstudio.com
- The TheaterMakers Facebook Group: www.facebook.com/groups/theatermakersstudio
- Continue the conversation: www.instagram.com/kendavenportbway
- The Producer’s Perspective: www.theproducersperspetive.com
About the podcast:
After 6 years of podcasting with one style, we’re shaking it up here – no guests! Just me! I’m giving you micro-episodes with my perspective on Broadway and the comeback on Broadway.
Ken Davenport is a Tony Award-winning Broadway producer and writer whose credits include Once On This Island (Tony Award), Gettin’ the Band Back Together, The Play that Goes Wrong, Groundhog Day (Tony nomination), Deaf West Theatre’s Spring Awakening (Tony nomination), It’s Only a Play, Macbeth starring Alan Cumming, Godspell, Kinky Boots (Broadway – Tony Award, National Tour, Toronto, Australia, and West End), and more, including multiple Off-Broadway productions! Ken’s shows have been produced internationally in over 25 countries around the world.
He is the founder of TheaterMakersStudio.com, a one-of-a-kind “masterclass” community that provides training and inspiration from Broadway’s best to writers, directors, producers and more.
Ken also serves as the Executive Producer for North America for Andrew Lloyd Webber’s Really Useful Group. Outside of theatre, he has produced award-winning content for both film and TV. Ken’s unique production and marketing style has garnered him international attention in numerous publications, including Vanity Fair and The New York Times.
Upcoming projects include Broadway Vacation, Joy the Musical, My Life In Pink, Harmony: A New Musical written by Barry Manilow and Bruce Sussman, a musical based on the life and songs of Neil Diamond, and a musical based on the life of Harry Belafonte.
Keep up with me @KenDavenportBway on Instagram.
Check out my blog for daily content: www.theproducersperspective.com
This episode was produced by Mary Dina.