Treating Yourself as a Business with Jonathan Cerullo and Artistic Finance

In This Episode

There are two fundamental sides to every actor: the artistic part of us that loves rehearsing and performing, and then there’s the business aspect which handles money, contracts, and other details. Both are absolutely crucial to our success. But while we are good at taking lessons, getting coachings, or joining classes to work on that creative side, we aren’t often as diligent or even aware of our need to build up our fiscal muscles and business know-how.

That’s where Ethan Steimel comes in and his podcast Artistic Finance. He crunches the numbers and breaks down the nitty gritty of various financial concepts within the arts. And in this special collaboration and presentation with Artistic Finance, Ethan talks with Jonathan Cerullo about seeing ourselves and our careers as more than an artistic craft. It is so important that our business side gets just as much attention and preparation as the creative side.


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Why I’ll Never Make It is hosted and by Off-Broadway actor and singer Patrick Oliver Jones and is a production of WINMI Media, LLC. It is a Top 25 Theater Podcast on Feedspot and is also a part of Helium Radio Network and a member of the Broadway Makers Alliance

Music in this episode by John Bartmann is Public Domain.



This Month’s Artist Resource: Artistic Finance Podcast

Lighting Designer and podcast host Ethan Steimel has always been curious why some artists get big breaks and others never break through to financial security. Why do artists pursue careers that are guaranteed to hold financial risk? Why do some artists get paid more than others for doing the same job? These questions led to creating Artistic Finance in order to have honest conversations with artists about money. He even sat down with WINMI host Patrick Oliver Jones for an episode about his own finances.



Financial Wellness at The Actors Fund

The Financial Wellness program was created to help actors and other creatives identify financial goals and get clear about a particular starting point. In time you’ll learn and implement specific strategies for organizing expenses and how to plan for multiple and episodic sources of income, which can often be infrequent and erratic in this business. They also guide artists in developing a savings plan, gaining clarity around debt management, and how to build and maintain healthy credit. Ultimately, you’ll examine the behaviors and thinking patterns that impact your financial habits and begin to align your actions with your intentions. Listen to my conversation with Rebecca Selkowe, director of the Financial Wellness program.


5 Reasons Why Actors Need a Financial Plan

Last January on Backstage, actor, writer, and financial coach Brooke Tyler Benson discussed the importance of having a financial plan, which outlines your current money situation and future goals as well as the steps it will take to get there. For too long we’ve been fed the starving artist trope, meaning we haven’t been taught the importance of creating our own financial plan. So she gives five reasons why actors should put “create a financial plan” at the top of their next to-do list. Read more on the WINMI Blog.



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