Drew Hodges is a designer, strategist and founder of New York's SpotCo, a creative agency known for the iconic branding of Broadway shows Rent, Chicago, The Book of Mormon, Hamilton, and many more.
If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . . .
- His process for creating the art for a show.
- What he thinks about research and focus groups. Are they the future? Or should you forget about ’em?
- How Producers should work with their agencies, and how they shouldn’t.
Keep up with me: @KenDavenportBway