Sara Fitzpatrick is a marketer and founder of the advertising agency, Art House. She has been in charge of marketing for shows including Lennon, The Color Purple, Lestat, Stomp, A Chorus Line, The Times They Are A-Changin', and Come From Away. Her company also advertises for other businesses and events such as Rouge makeup salons, dance competitions and even the World Science Festival.
Sara and I chat a lot. This time we recorded it. And now you can listen in as we talked . . .
- How she learned marketing from managing her dad’s restaurant.
- What she learned about selling theater tickets by setting up a booth in Malls on Long Island.
- Why a creative team should be involved with your marketing campaign . . . especially if you have no money.
- The biggest mistake big Broadway shows make in marketing, and how you can avoid making the same one.
- Will we be all digital soon? Or is there still room for print and TV?
Keep up with me: @KenDavenportBway