Mike Rafael is a ticket analyst and owner of NEXUS, a ticketing solutions company that helps “Broadway sell the right ticket to the right person at the right time”. He works with Broadway and theatrical productions on ticket inventory management, pricing strategies, developing new sales channels and marketing/promotions. His clients include Wicked, War Paint, Gettin’ the Band Back Together.
Listen in to today’s podcast for Mike’s expert advice on how to price your shows as well as:
- Why he learned what he knows from working Off-Broadway.
- How the price of your ticket tells a story about your show.
- The very first thing he does when he takes on a client.
- What he thinks about papering during previews.
- His idea of how we should work with the secondary market.
Keep up with me: @KenDavenportBway