Elizabeth Furze has almost 20 years experience in destination and theatrical advertising, with extensive knowledge of both the London and New York markets. In London, between 2000 and 2008, she led the integrated marketing campaigns for more than 50 plays, musicals, and theatrical venues. Following her move to the United States in 2008, she launched AKA NYC as New York’s first full-service advertising and marketing agency specializing in live entertainment and cultural destinations. As Managing Partner, Furze oversees the strategic vision and business development of the agency and leads a team of over 75 dynamic advertising professionals to deliver creative, strategic and insightful cross-platform campaigns to agency clients. Current and recent agency clients include multiple Broadway productions and destination and cultural clients including: New York Botanical Gardens; The Metropolitan Opera; Empire Outlets; and, New York YMCA.
Liz is gonna share some of that knowledge with you, like . . .
- Can a Tony Advertising Campaign really win a Tony? (Timely convo, considering the nominations are announced tomorrow!)
- The difference between advertising in the West End versus advertising on Broadway.
- Why print advertising can still be effective.
- What form of media may be dead in just five years (this will SHOCK you!).
- What she learned from being the new kid on the Broadway block.
- And more!
Keep up with me: @KenDavenportBway