From living on Avenue Q to (not) paying Rent in the East Village to hanging out In The Heights, Kevin McCollum has produced as many Broadway hits as New York has neighborhoods. Kevin sits down with SpotCo co-founder Tom Greenwald to discuss the difference in marketing an original show versus a jukebox show, what it’s like to watch a hit come out of nowhere, and why Tony loser Something Rotten is in some very impressive company.