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[0:00] Jennifer Apple: Hello. Welcome to the Empowered Artist Collective Podcast. I'm your host, Jennifer Apple, a multi-hyphenate actor, educator, acting coach, writer, dog mom, and founder of this vibrant community that champions artists as they carve out their own unique paths in this wild industry. Whether you're just starting out in the thick of it, or seeking a bit of artistic fuel to expand your toolbox, you're in the right place. In this space, we'll have honest conversations, share actionable strategies, tips, and resources, and delve into the messy yet beautiful journey of living a sustainable creative life. We unmask the reality of life as an artist, from navigating career highs and lows to nurturing your full human well-being.

I chat with women and non-binary guests who share their personal stories, helpful learnings, and hearts to help you unlock your artistic potential, expand your knowledge, and show up fully and fearlessly in your artistry and daily life. Before we dive into this week's conversation, don't forget to hit that subscribe button so you never miss an episode. If today's chat resonates with you, please leave us a review. It helps us reach even more incredible artists just like you. And hey, feel free to spread the love. Share this podcast with a friend or post it on your socials, making sure to tag @EmpoweredArtistCollective and @JenniferApple_ so we can chat with you there. All right, grab a cup of something cozy, settle in, and let's get to it.

What are the essential tools, systems, and values behind running a multifaceted Broadway marketing and media company in today's fast-paced digital world? In this episode, I talk with Katharine Quinn, digital strategist and founder of the Broadway-focused marketing and media company, And That's Showbiz. Katharine unpacks how a series of yeses, content creation, and a background in performing and directing unexpectedly led her to the world of social media marketing. She shares the real-world mechanics of running a business, scaling a one-woman operation to leading a full team, and the various tools to keep workflows both efficient and human-centered. Together we discuss tangible tips on producing inspired fan-forward content across multiple platforms, managing analytics, and building trust with audiences through consistent interaction.

Whether you're an artist curious about the back end of content creation, want to better understand the world of digital marketing, or are dreaming of turning your creative passion into a purposeful business, this episode is a behind-the-scenes look at how digital storytelling can uplift and bring folks together. Enjoy.

[2:21] Katharine Quinn: Hello.

[2:23] Jennifer Apple: Hi, how's it going?

[2:24] Katharine Quinn: Oh, it's happening. I'm really grateful to be in the space with you.

[2:29] Jennifer Apple: Oh my gosh, our pleasure. For anybody who does not know you, who are you today?

[2:34] Katharine Quinn: Who am I today? Um, I'm a 30-something living in New York City and working on Broadway. That's how I start my vlogs. Um, that's the little elevator line. But um, yeah, I do Broadway marketing. I have a company called And That's Showbiz. Uh, we do marketing for Maybe Happy Ending and The Great Gatsby on Broadway. Uh, we've got a couple national tours, we've got some out-of-towns coming up over the course of the year, and then we produce our own content. Uh, we did 35 episodes of bespoke Broadway media that is intended to, you know, meet 2025 and create content that feels like 2025 content.

[3:11] Jennifer Apple: Yeah. I mean, uh, is there anything that you don't do, I feel in this world?

[3:15] Katharine Quinn: Yeah. Kind of like same.

[3:19] Katharine Quinn: Uh, I'm a really sore loser at games.

[3:23] Jennifer Apple: All games, like war games, are also just like if you go out and you play baseball.

[3:28] Katharine Quinn: Oh, I would be humble about losing baseball. I have no gifts when it comes to sports at all. Um, but yeah, board games, card games, Mario Kart.

[3:38] Jennifer Apple: Yeah. Are you the person who's transparent about the sore loser part up front?

[3:42] Katharine Quinn: Oh, yeah.

[3:43] Jennifer Apple: Okay.

[3:43] Katharine Quinn: Oh, I have to be. Yeah. I feel like for competitive folks, and I consider myself one of those as well, it's kind of a misnomer if you don't. Because then no one's having fun throughout. As opposed to let's set the expectations from the beginning so that everybody's on the same page and now we can all play, understanding that at some point I'm going to give you a really intense look and or giggle in your face and make you, I hope, not feel bad, but um maybe a little. Also, like we might be playing this game until I win just once.

[4:12] Katharine Quinn: Correct. Yes. It can be very so yeah, I like to be upfront about my shortcomings as well.

[4:17] Jennifer Apple: Amazing. Amazing. Well, it seems like today we're gonna highlight all the non-shortcomings, which would be the highlights, but also recognizing that, like, yeah, life is not a highlight reel and life is real, and it's uh life is certainly lifing at the moment given everything. And so I'm curious how you found yourself away from the math and the sciences, and you found yourself in the marketing land of Broadway specifically.

[4:41] Katharine Quinn: Yeah, it happened completely by accident. I have a degree in directing. I was a performer for about 10 years, and then I hit a moment where I was like, okay, I'm ready to pursue directing in earnest and choreography, and felt like I was starting to really get some momentum. I was on the Hercules choreography team when it was in the park. I did an SDC fellowship on Tootsie with Dennis Jones. Um, and felt like I was really like starting to like, you know, make some progress, especially in the city. And then the world shut down in 2020.

[5:13] Katharine Quinn: Yep, you may have heard of it. And the pandemic. And um, I got my master's in arts administration. I started making TikToks about theater and how much I loved it and what I wanted the world to look like when we came back. I was dating a Broadway producer at the time, and so we would have a lot of questions like conversations back and forth about me as sort of kind of a noob, but sort of just like, why don't we do this? And then my partner saying, Well, okay, the bureaucracy is set up such that XYZ and we would have these conversations publicly online. Um, I started making TikToks because I was obsessed with the Bridgerton musical and it happening in real time. Oh my gosh, it was absolutely incredible.

But I had 40,000 followers in the span of like two weeks. And so I just like it was early TikTok days, so it was much easier to do that then. And um, I just had an audience for the first time of any, and that was never really the intent. I was just a fangirl. Um, still am a fangirl. Um, and obviously that's not like, you know, people have millions and millions and millions of followers, but it felt like a lot to me. So um the world came back. I was a writing assistant on Shucked. I did the reading, then the out of town, then the Broadway production. I was a writing assistant on uh How to Dance in Ohio. And uh I was making content this whole time. I started a vlog on YouTube two years ago, and um I still occasionally will post to my TikTok, I post a lot to my Instagram, and um I was sharing the journey of being, you know, kind of a glorified PA on these shows and um what it's really like working on Broadway, not just the actors, but one of the other 200 people that works on any Broadway production, because that was the content that I had wanted, like I wish had existed, and I didn't even know that any of these jobs existed, you know, when I was in high school or college or initially pursuing theater.

[6:50] Katharine Quinn: So um some of the social media content went like moderately viral and did incredibly well on Shucked. And I would be, you know, standing with a creative team at the back of the house every single night, and someone would come up and say, Hey, I'm at the show because I follow you on TikTok, or I found out about the show from YouTube. And um, I started working with the team in earnest to, you know, send some social content through the Shucked Musicals channel, which was handled by an agency um those actually doing the social media for the show, and it went really well and brought in some influencers, all that stuff. Our music supervisor on Shucked was Jason Howland, who's also a composer. He wrote The Great Gatsby.

He took me to lunch that summer and he said, Hey, I want you to do what you did on Shucked on my show. I want to pay you out of my own pocket because no one spends money on marketing out of town, but I know how important it is to build an audience out of town. So I'm gonna pay for you. I'm gonna get it cleared by general management and the producers. Um, we'll give you a title in the room that is nonsense, just so that you can like make relationships with the actors and be in the space, whatever. Um, and I did, and through a very long string of events, uh eventually got the handles to the show, but first wasn't given the handles to the show, so created And That's Showbiz so that there would be a platform that wasn't just it's Katharine Quinn shilling for Gatsby, but instead like a place for the Gatsby content to go.

We had 75,000 followers over the course of our out of town and then uh it transferred to Broadway. I was never planning on working in marketing, but they offered me the social media account for Broadway.

[8:12] Jennifer Apple: Wow.

[8:13] Katharine Quinn: Um, and then you know, six months ago, Maybe Happy Ending. I now have a full-time team of six people working with me doing this. Um, so it's like it has been a very fast-moving rocket ship, and it was something that didn't even occur to me like two years ago. So yeah, it's been wild.

[8:30] Jennifer Apple: Wild. I am here for this story because it's another perfect example of the fact that there is no linear path in this industry in any way, shape, or form, which is like again. If anybody listens through like through all the podcast episodes that we've had thus far, that's arguably a huge part of the ethos around the podcast, is to really show how vast the experience opportunity is, and also just the way in which people find themselves in various parts of the industry. It really is the perfect example of like you had the expertise, you had the experience, you had the relationships, and it's also like continuing to put yourself out there in certain ways and saying yes to the things that felt in alignment, and then those relationships, also trusting you and your work in that, and just like it all being kind of this beautiful perfect storm of saying yes when it felt I would imagine right for you.

[9:24] Katharine Quinn: Or it felt crazy to say no.

[9:27] Jennifer Apple: Yeah, yeah. Um, so freaking cool. There's so much to unpack. My brain is going 8,000 different places. So I guess to start backwards, how does it feel to manage six people? How did you know to do that? And how have you figured out the way to manage it currently?

[9:50] Katharine Quinn: That sounds great. Um, how is it to manage six people? It is a ton of work. My team is absolutely incredible. I am still learning so much about leadership and management. I am a completely imperfect leader. I am learning all day, every day, like as much about Broadway and the bureaucracy as I am about how to run a team effectively and how not to burn out and how to create independence within the team away from me. Because for a while, you know, it grew from me and two very part-time contractors. And then when it was clear, I was like, I need additional full-time help. I cannot do this by myself. The two part-time folks that I literally just like they one, I called out of the blue, cold called and was like, Hey, do you want to work on Gatsby with me?

He's an actor, director, choreographer. His name is Chris Rice. He's brilliant. Um, and you know, when I was like, I need someone full-time, he was like, I'm not your guy. Like, it's been so fun, but like that is not my journey. And then I knew that, and you know, what a gift it is to like have worked with him for you know, six, nine months and to be like cheerleading him on he's gonna be a papa. Like, there's so many good things happening in his universe. I want the world for him. Um, but it's just it's like it's hitting points and trusting my gut of like, okay, I cannot, I can't do this alone anymore. I definitely need some contractors. So that happened. And then I hit a moment where it was like, okay, I need an operations person.

I need someone who can like I cannot handle the amount of content or the emails that are coming at me, the you know, meetings, the approvals, the resizing images, the being at the theater, like it just was completely impossible on my own.

[11:32] Katharine Quinn: Um, and so that was my first proper full-time hire, which was really only six months ago, maybe not even. Um so it's just it's been building a plane in flight for sure. Um I'm again, I like, you know, listen to leadership audiobooks and I like am reading, you know, like I'm like any.

[11:51] Jennifer Apple: Well, that's what I was gonna ask. Like, how are you knowing that these are the things that you need to do while you are now in a very active growth period that, as you said, like the train is going, you're on the train. We aren't building this to then get the train to leave. Like you are actively in it.

[12:05] Katharine Quinn: Yeah. Um, and I think that's what I'm curious about. It's like, how are you staying as grounded as possible while also recognizing what you don't know, while also recognizing that you're not the first or the last to do it? And so why reinvent the wheel? And like are like, is it the reaching out to people who you admire? I mean, like, you have a team and how do you do it? Or, like, yeah, the podcasts and what are they?

[12:25] Katharine Quinn: Yeah, yeah, yeah, yeah. I well, oh gosh, there's so many answers to this. I don't want to be a big agency. And I that was like the number one thing that I knew. Like, I had a couple of really lovely offers from traditional Broadway agencies who I think were kind of like seeing what was about to start happening with me building out something. And they were like, we're just gonna get ahead of that and like come on in to our party, which it was very flattering and lovely. Um, but I knew gut was like that's not it. Like, I've never had frankly, one of the things that I'm finding the most challenging right now is I've never had a nine to five. I've hustled, like we've nannyed, we've done baby gym classes, we've played piano at children's birthday parties.

Like, I have done the grind. Um, I do voiceover full-time still, like I have an Airbnb upstate, like I'm never not grinding, but I don't, I've never had a desk job. I've never had a nine to five office job, and suddenly I'm in a position where like the work really is structured so that it kind of requires that of me.

[13:26] Katharine Quinn: But I'm like, how do I maintain, you know, whatever like special sauce or like creativity or you know, magic comes out of the space that is necessary to make something different or current or inspired by the now.

[13:44] Jennifer Apple: Um, but arguably that's what will be and already has set your agency essentially apart, like you are doing it in a different way that isn't the standard nine to five, the way that somebody might expect. And I would imagine when somebody's hiring you and your folks, like that is why they're hiring you because you are doing it in a different way.

[14:03] Katharine Quinn: Totally. Um, so it's great for you to know that for yourself, like the mission base, the values in alignment to be like actually clocking within myself, like this isn't it, this is though. And if you don't know what it is yet or how to make it happen, you still know that that's your guiding light.

[14:17] Jennifer Apple: And also, to your point earlier, there's a reason why the agencies function the way they do because and there's a reason why they are so bloated. It's because the num the tasks are innumerable.

[14:28] Katharine Quinn: It is it is wild. The amount of I would say that you know, content creation is this much of what I get to do on a Broadway show.

[14:36] Jennifer Apple: And the emails and the meetings and the approvals and the scheduling and the, you know, trying to treat everyone equitably and think about every holiday that's incoming or every month celebrating or every everything, like that's huge. Huge.

[14:51] Katharine Quinn: Um, and so that's why these things happen. So it's how do I continue to think like a creator with a team that I'm trying to make sure like they're also sprinting but not burning out because I want to protect them too.

[15:07] Jennifer Apple: Um, but they're also doing all the administrative work on each project and helping with all the creative genesis on each project.

[15:16] Katharine Quinn: And I'm still, you know, pursuing new business, and I'm still building out this team. And so it's just um, how do I don't know how I just YouTube's and Bob Iger's book was great, and uh, you know, intermittent podcasts on leadership, and um my bookshelf that I'm looking at right now has tons and tons.

[15:34] Katharine Quinn: I mean, honestly, to be fair, my arts admin um degree, I had to read a bunch of books on leadership that like um I probably should revisit because I found them really meaningful at a time when I was leading no one.

[15:45] Katharine Quinn: Um now I'm leading a number of people. So yeah, yeah, I should revisit all of that. But um the answer is it's been completely unstructured, and uh me doing my absolute best, and just like trying to stay curious and trying to not stop learning and trying to stay inspired.

[16:01] Jennifer Apple: Yeah. I love that you're naming all of that. So thank you. Um, you know, so often, especially given like where you sit in terms of like the visual of it all.

[16:10] Jennifer Apple: Like we are content producing the highlights of the things. I think it's really wonderful to hear somebody who's keeping it real about the fact that it isn't always like we're you know, and that running a business, which is what this is in, you know, a creative space is hard.

[16:27] Katharine Quinn: And to do so, yeah. And to do so in a way that again is paving its own path in some way is even harder.

[16:33] Jennifer Apple: And so I just want to give you a lot of props and also like not that you need my like, you know, validation to go breathe, but I also like hope that you're like continuing to.

[16:42] Jennifer Apple: I know you go to like Disneyland and Disney World, like I hope you're continuing to do that a bunch, and I hope that you continue building that out into the future and just like, you know, yeah, because it's you know the burnout of it all, it does start uh from top down, you know.

[16:55] Katharine Quinn: Yeah, yeah. Um I think about it even with this podcast, it's just like it's you know, it's it's not nearly in any respect the way that your system is.

[17:04] Jennifer Apple: Don't diminish it.

[17:06] Katharine Quinn: Sure. It's its own thing, beautiful love. But it is, you know, like to I know that there are moments for myself that like if my life is crazy or the world feels really heavy or there's a lot to be balancing, like where is the give and the take around my own mental health and wellness in order to be able to actually create and show up for the work in the way that I want it to, so that it's in alignment with me as a human being and also like what I've sought out to do, which is this resource and exposure to like all the parts of the industry that I wish I had when I was starting out, you know.

[17:35] Jennifer Apple: So I wanna like applaud you for being open and vulnerable and honest about that and transparent about it.

[17:42] Katharine Quinn: And I also think that like again, the realness in it is why people are gonna hire you and continue hiring you because they know that where you're not trying to pretend that this is all.

[17:53] Jennifer Apple: Like, no, it's like we're keeping this is this is a tough moment. Pause while we get back to you.

[17:57] Katharine Quinn: Yeah, yeah. We're working on it.

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[18:40] Jennifer Apple: Now that we have the logistical part out of the way, I'd love to talk about your day in, day out of like, is it like you sit down and have like a meeting with your people and you're like, this is what we all need to get done, and now we delegate, or is it like I have these gorgeous ideas and we just like we make them happen, or is it feedback loops of like this person must have this, and then therefore I have to figure out the way to make that happen, or like how do you work in the creativity of the job?

[19:08] Katharine Quinn: We post more than any other agency. I think I can say that with like confidence, um, objectively.

[19:16] Katharine Quinn: For a year and a half now on Gatsby, we have posted a minimum of two posts a day, six days a week across six platforms for a year and a half.

[19:23] Katharine Quinn: So it's 72 touch points every single week. Um, we've been doing the same on Maybe Happy Ending for the past six months.

[19:29] Katharine Quinn: Um, and that doesn't include, you know, tours or out of towns or any of the other projects that we have going on. So it is a ton of media.

[19:37] Katharine Quinn: It's so much. Um, which I think is necessary. Like it used to be that it takes six times for you to interact with a brand before you like recognized it.

[19:43] Katharine Quinn: Now it's 22, and that's because we're in inundated with things all the time. And, you know, a trend might be the thing that connects you with somebody outside of your silo, but you also want to make sure you're doing the fan service, and you also want to make sure, you know, there's all these different considerations for like how the makeup of your content turns out.

[20:02] Katharine Quinn: Plus, you know, some of it is like what's gonna push well to paid, what is going to make the producer happy, what is going to make the actors feel really included as a part of this.

[20:12] Katharine Quinn: So it's like the all of these different considerations. So the day in and day out. Um it's different every day.

[20:18] Katharine Quinn: Um at the top and tail of each week, I have a meeting with my respective team. So Team Gatsby meets on Mondays and Fridays.

[20:25] Katharine Quinn: Um, maybe Happy Meets on Tuesdays and I think Thursdays, plus we have broader team meetings, marketing meetings that have usually like 40 people in them.

[20:32] Katharine Quinn: And that's where producers, general management, company management, uh, press, advertising, paid digital, and social media all gather um virtually or in space together and present to the producers the work, you know, stats from the week, what's coming up, some approvals, etc.

[20:52] Katharine Quinn: So, you know, we prepare for those meetings, we do those meetings, and um we have some content shoot for one of the two shows.

[20:59] Katharine Quinn: Um, we host at least one major event a month. We were at the great um Empire State Building with Great Gatsby.

[21:06] Katharine Quinn: We did a bunch of centennial activations for the birthday of the book, 100 years, woo, but content all the time.

[21:14] Katharine Quinn: So, you know, Thursdays are my big approvals day where I go in and I make sure that all the graphics are centered and aligned and no one's name is misspelled and everyone is tagged properly, but also there's best practices.

[21:24] Katharine Quinn: Like that's a real, it's not being tagged as a post, you know. Uh, we've got the location that's tagged in there.

[21:28] Katharine Quinn: Oh, that's not the right photographer. Oh, we gotta make sure we, you know, all that stuff. Um, but then also preparing for shoots and a million meetings of um individual team meetings that are uh for one off activations or events, um, pitching things to talents teams sometimes, um, the actual filming of things it's uh themselves, and then pitching and meeting new people for a new business.

[21:55] Katharine Quinn: We're a baby agency and um organic social is shockingly expensive. I mean, we put out so much media and it can be expensive to create.

[22:05] Katharine Quinn: And the budgets of Broadway are a whole other conversation. Um, but organic social is a very small piece of the overall marketing pie.

[22:16] Katharine Quinn: And um, so new business is important, basically is the way of saying that.

[22:22] Jennifer Apple: Yes. Oh my God. Again, so many, so many, so many, so many questions.

[22:26] Katharine Quinn: An unsexy one.

[22:27] Jennifer Apple: Oh, yeah. Is like, what are some of the processes that you like, I guess applications like that you use to a stay organized, schedule, reach out, uh, create like is it like the Canva and the G Suite of it all, or are you like actually no, we've outgrown that like what are you doing?

[22:45] Katharine Quinn: It's it's not sexy.

[22:46] Katharine Quinn: No, oh, I love these, I love these kinds of questions. The team is on Asana.

[22:50] Katharine Quinn: That's the task management that platform that we use. Candidly, I do not use Asana because if I had to manage one additional platform, my brain would implode.

[22:59] Jennifer Apple: Yeah.

[23:00] Katharine Quinn: And so I have very gently been like operations manager. His name is Michael Bernardi. He's brilliant.

[23:05] Katharine Quinn: That's your baby. Thank you so much. I I need to speak with the teams at the top and tails of the week.

[23:11] Katharine Quinn: And I need to be, you know, liaising with teams hierarchical above me. And I cannot be task managing every tiny little thing because I'll lose my mind.

[23:24] Katharine Quinn: And frankly, it's just, it's not even that I'll lose my mind. There's no there is not time for it.

[23:28] Katharine Quinn: We communicate via Slack. So that's, you know, happening all day, every day. Um emails applenty.

[23:34] Katharine Quinn: Um Airtable we use as databases for every we also use Dropbox, Dropbox folders of every shoot, every everything that possibly has ever existed, as well as new business.

[23:46] Katharine Quinn: There's all kinds of like timelines of, you know, this project is here to hear, first preview is here, dress rehearsal is here, you know, this is a meet and greet for this project.

[23:53] Katharine Quinn: You need to be in Cleveland for we also do partnerships on Gatsby. So that's like sometimes going to conferences and and then you know, a little Canva, but we've got a couple graphic designers.

[24:03] Katharine Quinn: We have a host of video editors, we work with a bunch of wonderful photographers and videographers.

[24:09] Katharine Quinn: Um so yeah, databases generally airtable, um, Slack is communication, Asana is task management, and the rest is email and G Suite.

[24:19] Jennifer Apple: And then do you have specific rosters, as you kind of just briefly mentioned of like these are photographers, videographers, you know, um press folks that you know tend to be like really good at, you know, whatever like do you have your go-to people at this point, or do you have rosters that you kind of circulate depending on timing?

[24:36] Katharine Quinn: Uh we've definitely got our go-to people for sure. And I mean, turnaround in theater is bonkers.

[24:42] Katharine Quinn: Like the expectation is that photographers will have content back to you, photos back to you within like 24 hours.

[24:47] Katharine Quinn: Like they work, not even they work overnight, it's bananas and it's incredible, but it's crazy.

[24:52] Jennifer Apple: So yeah.

[24:54] Katharine Quinn: I love it. Um, do you also have the CRM that you use for keeping track of all your people?

[24:59] Katharine Quinn: You know, technically I have one in Airtable, which is not really a CRM. So the answer is no, and we really should, but with what time, Jennifer?

[25:09] Jennifer Apple: No, I'm not asking this with any sort of judgment. It's just great question.

[25:12] Katharine Quinn: Yeah, I'm thinking about just how many people you're swinging through and around and in the ether around.

[25:19] Katharine Quinn: And I'm like, it's called Dex. I can plug it. I'm not, I don't, I don't get an affiliate code for it.

[25:24] Katharine Quinn: But I think they keep it. I know it's really incredible.

[25:27] Katharine Quinn: Um, okay. And that you can sync all you can, you know, export your contact lists from your various emails, you put it all in there.

[25:34] Katharine Quinn: It'll also like compile all your duplicates in a way that either you can merge them or you can delete them.

[25:39] Katharine Quinn: And what you can do also is you can sync your Facebooks and LinkedIns to it.

[25:43] Katharine Quinn: So it also merges their job titles. If they ever change, you don't have to do it. It happens automatically.

[25:49] Katharine Quinn: Facebook, it will give any of your birthdays if you ever want to like send birthday reminders.

[25:54] Katharine Quinn: Um, and it'll also, if you are using Gmail specifically, but it'll show every single if you click their name, it'll show every single one of your email correspondences.

[26:04] Katharine Quinn: So you have it all there. There's note sections, and then you can also tag people so that they're in different categories and they can have multiple tags of like I know this person is a photographer, but I also was friends with them when I was an actor, and I also you know, go to brunch every Sunday with this person.

[26:16] Katharine Quinn: Like you can tag them. D E X.

[26:20] Jennifer Apple: Cute.

[26:20] Katharine Quinn: I know. I should get I should get a promo code because I have plug decks elsewhere.

[26:24] Katharine Quinn: They're newer, and because of that, also I think they are a little bit more communicative in that, like if you're like, this isn't working, they're like, okay, thank you. Noted.

[26:31] Katharine Quinn: Um, but yeah, I thought that you needed to add something else to the well, I do, unfortunately.

[26:37] Katharine Quinn: It's been on the to do list forever.

[26:38] Jennifer Apple: So I get it.

[26:39] Katharine Quinn: I get it.

[26:40] Jennifer Apple: Um cool.

[26:41] Katharine Quinn: The unsexy conversation we're gonna put to the side.

[26:44] Katharine Quinn: When it comes to content creation, I guess this is I I would love to analyze this from like obviously within what you all are doing, but also for folks who are listening who are like, okay, I'm into content creating on my own, or I've wanted to get more into it.

[26:56] Katharine Quinn: Social media is hard and it's getting harder with oversaturation and the algorithms keep changing.

[27:02] Katharine Quinn: Like, what and how do you stay on top of the kind of content that needs to be in the ether at the moment?

[27:09] Katharine Quinn: How do you, um, you know, uh create said content in a way that you know the audience, or is that continuously evolving?

[27:18] Katharine Quinn: The content creation from an individual, but also obviously from, you know, the branding perspective of like a huge Broadway show.

[27:25] Katharine Quinn: Okay.

[27:26] Katharine Quinn: Leading, evolving, inspiration, and analytics.

[27:28] Katharine Quinn: This was not pre-planned, but those were like my little notes to myself as you were speaking.

[27:32] Katharine Quinn: So sometimes we're in, you know, leading and inspiration kind of go hand in hand.

[27:39] Katharine Quinn: Uh, sometimes brilliant ideas occur to a team member, um, which is always a beautiful thing.

[27:46] Katharine Quinn: Uh, sometimes it's driven by the group marketing meetings and a need that somehow can be actually maybe if not fully solved by social media, can be helped by social media or enhanced by social media, um, or a piece of content.

[28:02] Katharine Quinn: I'm working really hard to use each Broadway show as kind of its own, well, fully its own media production company.

[28:12] Katharine Quinn: Um, so that we're producing, you know, the photos that we captured via social ended up in L magazine for the Great Gatsby and full-scale events for, you know, it's just like we're building, it's not the nice to have, it's the need to have, it's the growth engine, it's the amplifier.

[28:28] Katharine Quinn: So sometimes, you know, the idea hasn't come from someone else.

[28:33] Katharine Quinn: It's just a team member with inspiration of, you know, usually a combination of here's a brilliant moment from the show.

[28:41] Katharine Quinn: This is a thing that I think that we should see an activation with influencers, or this is an interview or a weird way into the show that I think that our audience would freak out about.

[28:51] Katharine Quinn: Um, sometimes, so let's go to analytics.

[28:55] Katharine Quinn: Analytics in two parts.

[28:57] Katharine Quinn: Uh, I guess research and analytics.

[28:59] Katharine Quinn: Research.

[29:00] Katharine Quinn: Uh, maybe Happy Ending is a Reddit show.

[29:03] Katharine Quinn: It has a huge subreddit.

[29:05] Katharine Quinn: Um, I check in on that Reddit every day, every other day.

[29:10] Katharine Quinn: Um, I tell my team members to do the same.

[29:12] Katharine Quinn: ATS, my company, we call ourselves digital first, fan forward.

[29:16] Katharine Quinn: If we are not listening to the fans, we have lost our base of advocates.

[29:21] Katharine Quinn: You cannot overlook them.

[29:23] Katharine Quinn: And I don't think it's the first thing that a Broadway producer necessarily cares about because fans, they don't perceive fans as ROI, even though fans are vital.

[29:33] Katharine Quinn: And I think that part of the story that we're trying to tell is they really are.

[29:37] Katharine Quinn: Um, and they contribute to ROI.

[29:39] Katharine Quinn: It might be more of an awareness play than a direct conversion of like they're a fan of the show and that therefore they're buying a ticket.

[29:45] Katharine Quinn: That definitely still happens, but they're also our best advocates.

[29:48] Katharine Quinn: They are our influencers.

[29:50] Katharine Quinn: They're the ones who really mean it.

[29:51] Katharine Quinn: They are, um, you know, they may not have a hundred thousand followers, but like they're telling every person they know that when they go to New York City, they need to see Maybe Happy Ending.

[29:59] Katharine Quinn: Yeah.

[30:00] Katharine Quinn: And as a huge fangirl myself, and as somebody who has had the gift of being a giant fan of Maybe Happy Ending before our agency joined it, I want to speak to those fans.

[30:10] Katharine Quinn: And I want to gift them as much as we possibly can.

[30:13] Katharine Quinn: So it's seeing that they're asking for mugs, they're asking for, uh, various Waboon objects.

[30:20] Katharine Quinn: Waboon is a plant in the show who's a diva and fabulous.

[30:23] Katharine Quinn: Um, and then communicating with our amazing merch team and saying, hey, is there, are there, is any of this in the works already?

[30:28] Katharine Quinn: Are y'all trolling the Reddit boards?

[30:30] Katharine Quinn: What's happening here?

[30:31] Katharine Quinn: Go where the fans are, is basically what I'm trying to get to.

[30:34] Katharine Quinn: It's, uh, not a one size fits all.

[30:36] Katharine Quinn: Gatsby is a TikTok show, Maybe Happy is a Reddit show.

[30:39] Katharine Quinn: Go where the fans are, see what the fans are saying, listen to their pain points.

[30:43] Katharine Quinn: They want a souvenir cup.

[30:44] Katharine Quinn: Go talk to the people, whoever the beverage manager is and say, Hi, what's the status?

[30:50] Katharine Quinn: Can we get a souvenir cup?

[30:51] Katharine Quinn: How do you know where to be looking?

[30:54] Katharine Quinn: Uh, we have RSS feeds set up for the shows.

[30:57] Katharine Quinn: So we get a constant stream of everything that's being populated.

[31:01] Katharine Quinn: And so it's like, okay, well, this board is really active or, uh, this platform is really active.

[31:06] Katharine Quinn: And then for Gatsby, I mean, from early, early, early days.

[31:10] Katharine Quinn: I mean, the earliest TikToks that like I did with Jeremy and Eva at New 42 for Paper Mill, um, Barbie trends, I mean, popped off like everything huge and TikTok in particular.

[31:23] Katharine Quinn: Um, and so it was like, great, we're gonna feed this.

[31:26] Katharine Quinn: And I was, I mean, people said I ran the Gatsby account like the Navy, like I thought was a common comment I would see, which makes me so happy.

[31:33] Katharine Quinn: But like they'd be like, Gatsby, what are you doing here?

[31:37] Katharine Quinn: Because I would like, I saw I, it was my, it was my job.

[31:41] Katharine Quinn: I looked at every post that every human being posted.

[31:45] Katharine Quinn: I was like trying to figure out what the sentiment was, trying to figure out what narratives are we trying to like squash or amplify or what's working and, you know, all of it, and just like listening to what people are saying.

[31:57] Katharine Quinn: And then you have time for this, or is there a person now on your team who you are like you are watching content essentially 24/7 to like know what we need to be doing?

[32:05] Katharine Quinn: It's part of the community manager job.

[32:07] Katharine Quinn: They're already in there because they're responding to DMs and comments and doing outreach on other people's, you know, posts.

[32:13] Katharine Quinn: Um, so they're the most boots on the ground, but I am a total Reddit lurker.

[32:19] Katharine Quinn: Um, never poster, frequent lurker.

[32:21] Katharine Quinn: I posted once because I did a survey anyway.

[32:23] Katharine Quinn: Um, the RSS feed, I mean, I'm just, I care way too much.

[32:30] Katharine Quinn: I care way, way, way too much.

[32:31] Katharine Quinn: And like the second that I see something pop up that is interesting in the RSS feed, you know, I'll tag a coworker on Slack and be like, hey, we need to have a graphic made of this, or hey, we need to make a video of this, or hey, let's have a conversation or, you know, sidebar about this, or, um, you know, whatever it may be.

[32:46] Katharine Quinn: Yeah.

[32:47] Katharine Quinn: And then as far as the content itself and the way in which you change with the times or the algorithms, once you know that you have this fan base and where you need to reach the fans and what the fans are asking for, what exactly are you doing for said content?

[32:58] Katharine Quinn: Obviously, knowing it could change depending on the needs of the show and the fan base.

[33:02] Katharine Quinn: It's just trying to stay aware of best practices and every change that happens.

[33:05] Katharine Quinn: So, like for whatever reason, right now, the Maybe Happy feed is square again, but the BUA Gatsby is four by five.

[33:12] Katharine Quinn: And I'm just like, we're just gonna keep doing four by five because we are told that that is what is incoming for all accounts.

[33:18] Katharine Quinn: And I feel like it was for a while on B on, uh, Maybe Happy Ending, and now it's not anymore.

[33:22] Katharine Quinn: So, yeah, I mean, I watch a zillion YouTube videos.

[33:25] Katharine Quinn: I did this as a like creator myself before starting all of this, and so I have my favorite people that I go to.

[33:32] Katharine Quinn: Um, anytime it's like big changes announced for, you know, YouTube algorithm or big changes announced for coming, you know, Q3 report for Meta or whatever.

[33:41] Katharine Quinn: And I just try to like stay on top of it as humanly possible, and um, I'll pop it into our spotlight channel in Slack and let people know, or if, you know, full team summit or whatever.

[33:52] Jennifer Apple: Have you been using the same monologue for years?

[33:55] Jennifer Apple: Are you gearing up to apply for BA, BFA or MFA programs and need pieces for that process?

[34:00] Jennifer Apple: Or maybe you just have no idea where to even start with monologue hunting?

[34:04] Jennifer Apple: I get it, and that's why I offer monologue sourcing.

[34:07] Jennifer Apple: This is a unique process where I find monologues chosen specifically for you.

[34:12] Jennifer Apple: So many artists pick pieces based on external labels like type or for roles rather than finding material that represents who they truly are.

[34:21] Jennifer Apple: So here's how it works.

[34:23] Jennifer Apple: We'll meet virtually and you'll share all about who you are, your passions, values, beliefs, and everything in between.

[34:28] Jennifer Apple: Don't worry, I will help guide you through this process.

[34:31] Jennifer Apple: Then I'll get to work finding monologues that fit you like a glove with years of experience sourcing pieces for hundreds of artists.

[34:38] Jennifer Apple: I've seen the difference it makes to have a monologue that genuinely feels like you.

[34:42] Jennifer Apple: So if you want to feel empowered about the monologues you bring into rooms and use for auditions, I would love to help you find them.

[34:49] Jennifer Apple: And because you're a listener of the Empowered Artist Collective Podcast, I'm offering an exclusive rate.

[34:55] Jennifer Apple: Head to EmpoweredArtistCollective.com slash podcast promo to register and claim the special offer.

[35:01] Jennifer Apple: That's EmpoweredArtistCollective.com/slash podcast promo.

[35:05] Jennifer Apple: I cannot wait to help you find monologues you absolutely adore.

[35:09] Jennifer Apple: Are you paid according to revenue?

[35:12] Jennifer Apple: As in, there's a commission based off of like how much you are actually bringing a turnover from your folks into like their sales, or is it like per project you are paid on a retainer and/or salary and like it is what it is, and you show up with what you've shared that you would show up with from the get.

[35:29] Katharine Quinn: Okay, so that's a great question, and I'm super happy to answer it because I think it's really interesting for so many reasons.

[35:35] Katharine Quinn: Um, I mean, it might be unsexy for other people.

[35:37] Katharine Quinn: I'm paid a flat weekly fee for any project.

[35:42] Katharine Quinn: Um, well, that's not true.

[35:43] Katharine Quinn: If it's a smaller show, it might just be like, here's your fee, period.

[35:46] Katharine Quinn: You we'll break it up into three chunks, you know, start a project, first rehearsal, closing.

[35:51] Katharine Quinn: Um, but for ongoing, it's a weekly retainer.

[35:54] Katharine Quinn: And then often there will be an additional budget of varying size for special events or content capture, or we've done, you know, limited edition fan merch for Gatsby and whatever, and all of it still needs to be approved, but that's like, you know, the amount that you're allocated for the quarter, usually.

[36:10] Katharine Quinn: This is different from, it is the same, I believe, as press.

[36:14] Katharine Quinn: It is different than all other parts of advertising and marketing, which are largely their commission based.

[36:22] Katharine Quinn: So they'll do a media buy and they get, you know, whatever, 15% on top of it.

[36:26] Katharine Quinn: Um, they bring in, uh, a lot of people charge per head for influencers.

[36:32] Katharine Quinn: That is not something that we currently do.

[36:33] Katharine Quinn: It's just included in part of the service that we offer.

[36:36] Katharine Quinn: Um, so the, I think the model is changing.

[36:39] Katharine Quinn: I think the model is changing.

[36:40] Katharine Quinn: I also think that more towards what you all are doing.

[36:43] Katharine Quinn: Well, no.

[36:46] Katharine Quinn: Well, my hope is that the model is changing in that the amount of creative that is coming out of organic is feeding to press, it is feeding to paid digital, it is feeding to in-person activations, and even though the job of organic is not to convert and make sales, every week on Gatsby, there is some spike in our web traffic and intent to purchase when we have a big hit every time.

[37:12] Katharine Quinn: Every time.

[37:17] Katharine Quinn: So it's not just it was a flat weekly fee for the longest time.

[37:22] Katharine Quinn: And it was a very in ye oldy days, it was an incredibly small flat weekly fee.

[37:26] Katharine Quinn: And still, you know, we fight that fight all the time trying to explain the value or why there are six people on my team or any of that.

[37:31] Katharine Quinn: Um, because people didn't think it converted and they were like, oh, we just gotta do social media.

[37:36] Katharine Quinn: But it's like, no, that can really turn around a show.

[37:39] Katharine Quinn: Arguably, Maybe Happy Ending, and I'm not on the back end of it, but like it was a very like word of mouth, one person telling the other person, and then all of a sudden, like there's a re I believe that there's a reason that that has like lasted over say Swept Away, which arguably like they're both unknown shows in some capacity with like new works that like do have a backing from like past of different sorts, but like there's a reason one's really continued and one didn't.

[38:05] Katharine Quinn: And a lot of it I do think has to do with like you need that moment of the like organic marketing and or time to like prove it's like a, I mean I don't have proof, I'm not a marketer and I don't know, and I didn't mean to like throw stuff away into it, but like it breaks, it breaks my heart.

[38:19] Katharine Quinn: If you don't have that, then what happens to your show?

[38:22] Katharine Quinn: Like it feels like it really is proof that like you need that in order to sustain something that is newer, which is arguably like what we're trying to do on a Broadway stage.

[38:30] Jennifer Apple: Yeah, yeah.

[38:31] Jennifer Apple: Um, you know, I love the Great Gatsby so, so, so much.

[38:34] Jennifer Apple: It was not a critical darling.

[38:36] Jennifer Apple: Um, we got one Tony Award.

[38:38] Jennifer Apple: Come on, Linda Chow.

[38:39] Jennifer Apple: Excellent, beautiful costumes.

[38:41] Jennifer Apple: Um, but we are one of the few shows that is still here over a year later.

[38:49] Jennifer Apple: Um, and I do think that it making its way into the zeitgeist a bit thousand percent is a part of that, you know.

[38:56] Jennifer Apple: Um, yeah, and it also breaks my heart when shows, you know, I was at a conference, um, for partnerships, uh, two months ago, and the actors that I was with, um, it was a bunch of the new musicals of the season, and the actors that I were with were like, what is that show?

[39:12] Jennifer Apple: I've never heard of that.

[39:14] Jennifer Apple: And I was like, they start previews in like two weeks.

[39:18] Jennifer Apple: It's wild.

[39:19] Jennifer Apple: But the model as it stands does not fund marketing before Broadway.

[39:24] Jennifer Apple: I think that's part of what needs to change.

[39:25] Jennifer Apple: I think that part of like the enhanced, this is a tough sell to producers, and they'll absolutely hate that I'm saying this.

[39:31] Jennifer Apple: But I think that part of the enhancement package needs to go towards early stage marketing so that you can have a grassroots movement so that people are anticipating your show.

[39:40] Jennifer Apple: They're not just learning about your show, and then you're trying to convert them because it's too late.

[39:45] Katharine Quinn: A thousand percent, a thousand percent.

[39:48] Jennifer Apple: When you are creating said content, are you scripting, or is it like you have a general idea and at this point you know your team and the team knows you and you know the vision and then everybody goes and does their job, or is it like okay, this one, this particular reel has to yield this kind of, you know, vibe or like the and you go in with a very specific need.

[40:10] Katharine Quinn: Yeah, a year and a half in, I am only just now.

[40:14] Katharine Quinn: This is such a control freak thing, I think, but like just now allowing my team members to like do content without me.

[40:22] Katharine Quinn: Um, I have my hands all over it. Um, sometimes there's a script, a lot of the time it's going in with ideas and then inspiration strikes in the moment, and that's oftentimes the best stuff. Um, and to be so clear, my team is amazing. And my previous team members from, you know, a year ago, they would create things, but I have only not been on site for like one or two things in the last few weeks. And I’m releasing some of that control because it's like I can't be everywhere at once, and I am very burnt out. Yeah. Um, and they're amazing. So I like have to let the birds fly. But um, yeah, it's hard to do.

[41:00] Jennifer Apple: And then in terms of all this content that y'all are creating, like on YouTube and these series, like again, like I'm just like, how do you have all the time and whatever? But besides the logistics that are continuing to blow my mind, what is that for you as um its own little platform?

[41:19] Katharine Quinn: Um, and that's Showbiz. If you're not subscribed yet on YouTube or following us on Instagram and TikTok, you should change that. Um, I'm creating the Broadway media that I want and that I want to see. Um, I just think there's a huge gap. Again, I'm super passionate about like the Broadway fandom and attention is valuable, and I think that Broadway overlooks and underestimates fans in terms of buying power, in terms of um the value of that attention, um, which is like the really gross commercial way of talking about it. I care about fandoms outside of, you know, cash dollars, but when I'm talking to producers about why they should care about the platform, that's yeah, you know, there's that. Um, but yeah, this is my baby.

Every thumbnail is me, every um, you know, I collaborate with an editor, I have an amazing videography team, but no one on the ATS team, I'm directing all of them and producing all of them myself um and I just wanted different kinds of I wanted hot ones for theater, I wanted chicken shop date for theater, I wanted, you know, actors on actors for Broadway which is now incidentally happening. Um, yeah, so it's my space to like create, you know, a 2025 side by side by sleep Susan Blackwell, it's like, you know, content for now um with people that are rising stars, huge stars, um and it is my favorite, favorite, favorite, favorite thing in the whole world. I love my clients dearly and I want to keep championing new musicals but also the freedom to talk about any, yeah, person on Broadway, any project um or a pre-Broadway project.

There's some off-Broadway theaters and I'm talking to you about like commissioned works. I mean, that's the hope is that moving forward like, you know, I'll have partnerships with established institutions where I will do um a feature on a specific, you know, Broadway show that maybe I'm not their social media agency but we do a specific partnership together. So um, we don't do reviews, we don't do ticket sales, it is just digital media that is the thing I love it.

[42:04] Jennifer Apple: And for you when you think about the content that you wish you had, what about it is the thing that speaks to you besides the fandom of it all? Like is it the interactions that you get to have with these specific people that you get to choose? Is it the fact that this gets to like live on in a way that is not just in the moment?

[43:47] Katharine Quinn: I just think that theater is magical. I really do. And I think that like I st I think one of the reasons that I'm like any semblance of good at my job is because I really am such I'm still such a huge fan and I just like you're like outside of the fandom and I just can't remove myself from that because yeah my curiosity stems from I'm a giant fan and I want to know how that set designer came up with that. Like where did where did Dane Laffrey come up with the maybe happy ending irises and the like it's insane. The Fireflies moment. How do you do that? And like how much comes from Michael Arden's brain? How much is from Dane Laffrey's brain? How much is the, you know, uh stage manager Justin Scribner being like you can't do that or being like okay wait but if you time it, you know Justin knows music and goes by the score like it's so the puzzle is so fascinating.

So I want to do anatomies of a scene. I want to see actors as human beings because now I have this great gift of like being friends with all these Broadway actors and I want to share their beautiful humanity with others and their artistry and um it's just like it's like a multifaceted crystal like right now we're just seeing the front facade and I want people to see all the different sides and I want a space for that. And yeah someday a community but that's like a dream down the road.

[45:07] Jennifer Apple: Yeah, it's cool in that I mean we're doing different things but arguably it's the exact same mission.

[45:12] Katharine Quinn: Yes, yeah absolutely you know absolutely it's really lovely and in some ways that's like why you're in this space to be the first person to talk you know in the marketing land of it all and why I'm so grateful that you're here is because it really the work that you're doing it's so clear to me and obviously to other folks that it is of a place of like love and celebration. You know, not knowing the, you know how you feel on a daily basis is kind of irrelevant, but like in the work itself, you know, it is a love letter. Like it really is very clear that you love it so much and that it is coming from a place of exposure, not in like the gross way, in like exposure of what is the positive of like exposing something in a science way that both of us are not great at, of like, here it is, everyone please see it because it's worth seeing and looking at from all the different angles.

And I really do commend you for continuously leaning in in all these different ways and saying yes and continuing to stay curious because it is allowing all of us to be exposed in the ways that we all frankly deserve to be in this industry.

[46:18] Katharine Quinn: I mean, and likewise, clearly you're also a multi-hyphen, and you're also like sharing the industry in ways that people might not consider. So I love that.

[46:26] Jennifer Apple: Thank you. As we wrap up, what are some of the things if you could dream them without being the like what's your five-year plan? Without it being like that, like what are you envisioning, knowing the way in which you and your team works and you know, your gorgeous brain of ideas and inspiration and connections at this point? Like, what are you envisioning for yourself with, you know, um, and that show biz, with the marketing for various Broadway shows, with potential like other beautiful ventures? Like, what are the things that are filling you the most with joy?

[47:06] Katharine Quinn: I love that. Um, senior class the musical, everyone follow it on Instagram. It's the music is so good. That's the other thing. I will not sign up for a project where I'm not able to fall in love with it. Like I say no to things that I can't drink the Kool-Aid full stop.

[47:23] Jennifer Apple: Yeah.

[47:23] Katharine Quinn: So, well, yeah, because you're with it. I mean, it's like if you're every single day you're living and breathing and doing it, you have to believe and you have to create new ideas every day for the thing. You gotta love it.

[47:31] Jennifer Apple: Which I would, yeah. To be fair is another distinguishing factor between like a tiny boutique agency and a big agency. A big agency needs every single account. Like they that they have to do that, and we are not built for that. So it's like we have a finite number of humans, we have a finite number of resources. They're gonna go to our babies, and those babies need to be projects that we really believe in and love.

[47:50] Katharine Quinn: Um, which feels a bit like producing, which is something that is of interest, um, you know, whether we're like producing, like on senior class of musical is where I was going with this. I am billed as the digital content producer or digital media producer, which feels right. I mean, that feels like what we're doing. We're building digital brands. Um, and so I think like continuing to educate the industry about what that might and myself, figuring out what that looks like and what that means feels really important to me. I'm really, really passionate about live streaming Broadway. I it has to happen. It doesn't need to be every night, but quarterly or a Broadway week that's digital theater where you can just for that one dedicated week, every night of the week, see a different Broadway show, no matter where you are or what access you have to Broadway is really, really, really important to me.

Um, and then honestly, the content we're producing with ATS feels like I love again, I love my clients, and that's certain that work will absolutely continue. Um, but building out a platform that is helping, you know, the Capital B brand of Broadway and off-Broadway and pipeline to Broadway. Um helping build out like a space for fans feels like a huge passion project of mine. Now, I say all of that, noting that five years ago, I was living with my mother in Texas during the pandemic, and um in the midst of my masters and definitely still pursuing directing and choreography, which to be fair, my last directing gig was a year ago. So like it's not that's still a thing that I hope to someday again have space for.

Um, that's a very long-winded way of saying I have no idea where I'm gonna be in five years. I don't know where I'm gonna be in a year. You know, this was inconceivable a year and a half ago. So here we are.

[49:42] Jennifer Apple: I love it. And for anybody who's listening who's like, okay, I hear this on like a large scale, you know, show situation. What about for myself if I feel the ick when I think of the word branding or I, you know, don't know how to quote unquote market myself without feeling icky around it. Like, what would be your advice for individuals who are wanting to get more comfortable with showing up, sharing um who they are and what they do?

[50:05] Katharine Quinn: What do you have to offer? What do you have to offer the world? It's about the people that you're sharing it with anyway. I mean, it can't, it can partially be about you, but people don't watch my vlogs because I'm like the most interesting person on the planet. They watch them because like there's probably some curiosity. There's um, you know, they want to see backstage Broadway. There's, you know, like I'm fulfilling different, I'm fulfilling things for them, you know. And so when you're thinking about branding, it's not like me. I mean it is, but it's like what can I offer you? It's like any proper partnership or sales or relationship, it's not about you. It's about what you can offer someone else, and it's about that connection.

So if you can think of in the way that it serves you is identifying of among the things that you can offer what feels best to you, and then you get to choose to tell that story and then connect with others. But don't feel icky about it because it's about what you're offering other people.

[51:05] Jennifer Apple: Yeah. And do you feel like everybody has to use all of the YouTube, Instagram, TikToks, all of it, or pick one, try it?

[51:14] Katharine Quinn: Don't even what is it of that? What you choose what you can sustain. I also offer consulting, and I do take on personal clients, so you can reach out to me. But if that's not something you're wanting to pursue, choose the platform that feels good to you. You don't need to interact with all of them. You can be a techno person or a YouTube person or an Instagram or a blue sky or whatever it is that you want to do. Like it's whatever feels good to you and part of the theater universe or whatever community you're a part of, I guarantee you is on each of them. You could just be a Redditor. Um, I know some of those usernames, I know by heart. I'm like I'm gonna like that post. They're gonna have something smart to say.

[51:47] Jennifer Apple: Um, thank you for unpacking all of this. I still have 8,000 questions for you, but we can kinkey about this at various other times.

[51:56] Katharine Quinn: Yes, please.

[51:57] Jennifer Apple: Um for anybody who wants to hire you as an individual consultant or for their upcoming show before Atlants to Broadway. So we're being preemptive, or somebody who already is like, oh no, no, we're way too late and we need her immediately. Like, where do people reach out? How do they find you within your own boundaries?

[52:14] Katharine Quinn: Yeah, love it. Um, you can email me at hello at katemademedia.com, k a t e M A D E M E D I A dot com. Um, you can go to my website, Katharine Quinn.com, and then you're obviously welcome and encouraged to follow me slash us at it's Katharine Quinn on YouTube, Instagram, and TikTok, and at and that's show.biz on Instagram, YouTube, and TikTok.

[52:37] Jennifer Apple: Thank you so much for being here.

[52:39] Katharine Quinn: Thank you for having me.

[52:40] Jennifer Apple: That's it for today's episode. I hope you walk away with some fresh insights, feel inspired, and a little more empowered to take the next step on your artistic journey. Remember, whether it's a small shift or a big breakthrough, every step forward counts. You've got this, and we're here cheering you on every step of the way. If you found today's episode helpful, don't forget to hit subscribe so you'll never miss out on the discussions we have each week. And if something today really resonated with you, please leave us a review. It truly is one of the best ways to help other artists find our podcast and join in on the conversations. Plus, we feel the love too when you do. And don't keep all this goodness to yourself.

Share this episode with your people or post about it on social media. Be sure to tag @EmpoweredArtistCollective and @JenniferApple_ so we can see what's landing for you and keep the conversation going. As always, thank you for being here. Thank you for listening, and thank you for being a part of this incredible community. Keep creating, keep thriving, stay empowered. I'm Jennifer Apple. Until next time.