The Show Must Go On Sale!
More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing.
All Episodes
#5 - Making a Star, Being Meaningful but Still Entertaining, and Causing Controversy with Rachel Sussman
One of the new guard Broadway Producers, Rachel Sussman is championing shows that challenge audiences. Her roster includes political hits “What The Constitution Means To Me,” “Suffs,” and this season's “Liberation,” shows that break the form, including “The Woodsman” and “Just For Us,” and now The Show Must Go On Sale Podcast.
#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt
TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage.
#3 - SpotCo origins, the kiss of death, and the emotional promise with Drew Hodges
Before there was SpotCo, Drew Hodges had Spot Design. Over the course of more than three decades, Drew has been at the center of theater staples like Rent, Chicago, and Hamilton.
#2 - Puppet elections, keeping RENT hot, and designing HAMILTON with Jeffrey Seller
Professional “Theater Kid” Jeffrey Seller has produced some of the biggest hits on Broadway from “In The Heights,” “Rent,” “Hamilton,” “Avenue Q,” and more. Now he sit’s down with host Tom Greenwald to talk keeping a show hot, Tony campaigns, and finding the art that speak for a show.
#1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman
The New York Times heralds her as “the most powerful producer working in theater.” Vogue dubbed her one of the 25 most influential women working today in 2025. SpotCo knows her as the woman who gave notes on the creative of this podcast before she signed off.
Introducing: The Show Must Go On Sale!
More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing.
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